Realme has announced the launch of the Realme 12 Pro in India, starting at a price of ₹25,999. This device comes packed with a telephoto camera in this price range. The sales will commence on February 6th, and here are the details.
In Short
Realme 12 Pro Launch: Revealing the Price in India
The Realme 12 Pro is priced at ₹25,999 for the base model with 8GB RAM and 128GB storage. There is also a 256GB storage model available at ₹26,999. The device will be available for sale starting February 6th. As part of the launch offer, customers using ICICI Bank cards can avail a discount of up to ₹2,000.
📦 Realme 12 Pro Series pic.twitter.com/sJo8eNUcfr
— StyleListings (@StyleListings) January 30, 2024
Realme 12 Pro: Top Specifications
• Display: It features a 6.7-inch FHD+ curved OLED display.
• Chipset: Powered by the Snapdragon 6 Gen 1 SoC.
• Rear Cameras:
o 32MP Sony IMX709 telephoto sensor
o 50MP Sony IMX 882 main camera
o 8MP ultra-wide camera
• Front Camera: 16MP sensor for selfies.
• Battery: Equipped with a 5,000mAh battery.
• Charging: Realme supports 67W fast charging.
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Key Highlights of Realme 12 Pro:
Telephoto Camera: The main attraction of the Realme 12 Pro is its telephoto camera, rarely found in this price range, offering 2x optical zoom and 4x digital zoom. The company claims impressive capabilities of the main sensor – a 50MP Sony IMX 882 lens with OIS support.
Sleek Design: Another standout feature is its lightweight design, featuring a vegan leather finish on the back panel. With its most recent model, Realme claims to be able to offer users a “spectacular watch design”.
Powerful Chipset: Under the hood, the phone sports a Snapdragon 6 Gen 1 5G chipset, a new addition not seen in any Indian phone before. Realme says it is confident in this chip’s capabilities. To control temperatures, they have also included a 3D Vapor Cooling System.
Immersive Display: The Realme 12 Pro boasts a 120Hz display with curved edges, similar to the more premium 12 Pro+ model. The panel offers a 360Hz touch sampling rate, 1260Hz instant touch sampling rate, 2160Hz PWM dimming, 100% DCI-P3 color gamut, and brightness up to 950 nits.
How Realme Took Over the Indian Smartphone Market
Remember 2018? Back then, the Indian smartphone scene was dominated by a handful of big names. But then, a young upstart named Realme burst onto the scene, promising powerful specs at unbeatable prices. And boy, did they deliver! In just five years, Realme has gone from a newcomer to a major player, shaking up the market and redefining what budget-friendly smartphones can be.
So, how exactly did Realme do it?
Targeting the Sweet Spot:
Realme understood the Indian market perfectly. They knew that millions of people yearned for high-quality smartphones but couldn’t afford the exorbitant prices of established brands. So, they aimed right at the sweet spot – budget-conscious millennials and Gen Z.
Specs that Punch Above Their Weight: Realme phones weren’t just cheap; they were feature-packed powerhouses. We’re talking fast processors, stunning displays, and impressive cameras, all at a fraction of the cost of their competitors. Suddenly, owning a premium smartphone wasn’t just a dream anymore.
The Power of Online:
Realme embraced the digital wave. They launched exclusively online, cutting out middlemen and keeping costs low. This not only made their phones even more affordable but also allowed them to connect directly with their young, tech-savvy audience through social media and influencer marketing.
More Than Just Phones:
Realme didn’t stop at smartphones. They quickly expanded their portfolio to include laptops, tablets, wearables, and AIoT devices, creating a complete tech ecosystem for their loyal fans.
The India First Approach:
Realme made India their top priority. They established local manufacturing units, invested in R&D, and even opened an R&D center to understand the specific needs of Indian consumers. This commitment to the market resonated deeply with Indian customers.
The Result?
Realme’s impact on the Indian smartphone market has been nothing short of phenomenal. They’ve grown at an unprecedented pace, capturing a significant market share and even surpassing established giants like Samsung in certain quarters. But it’s not just about numbers. Realme has democratized technology, making it accessible to millions who wouldn’t have dreamed of owning a high-end device before.
